The Turmeric Co. named Customer Support Team of the Year 2026

The Turmeric Co. has been named Customer Support Team of the Year at the 2026 Customer Service Awards by Altaris Business, recognising the brand's commitment to delivering high-quality, responsive customer support at scale.

The Turmeric Co. is a UK-based health brand specialising in turmeric shots, raw turmeric drinks and anti-inflammatory supplements — products trusted by thousands of customers and professional sports clubs across the country.

About the Customer Service Awards

The Customer Service Awards by Altaris Business recognise organisations across the UK that demonstrate excellence in customer experience, service delivery and team performance. The Customer Support Team of the Year category specifically honours teams that have shown measurable impact, consistency and a genuine commitment to the customers they serve.

Performance highlights from the past year

Over the past 12 months, The Turmeric Co.'s customer support team managed 18,800 customer contacts across email, live chat and social media - maintaining high standards of responsiveness and resolution throughout.

Key performance metrics for the period include:

📬 18,800 customer contacts handled across all channels

⚡ 4 hours 24 minutes average first response time

✅ No issue left overnight - average resolution time of 17 hours 25 minutes

⭐ 4.72 customer satisfaction score

⭐ 4.8 rating on Trustpilot

These results reflect a team built around accountability, clarity and meaningful resolution, prioritising genuine outcomes over scripted responses.

A customer-first approach embedded in the business

The Turmeric Co. operates in a category where customer trust is paramount. Many customers discover the brand while searching for turmeric shots for inflammation, natural recovery drinks or turmeric health benefits — often seeking guidance on how to incorporate liquid turmeric supplements into their daily routine.

Given this, the quality of customer interactions is as important as the products themselves. The support team is structured to take full ownership of enquiries from first contact through to resolution, with no issue passed on without accountability.

 Customer feedback gathered through reviews, direct conversations and social interactions is shared across teams and used to inform ongoing improvements to communication, processes and product guidance.

Scale and consistency as the brand grows

Since launching in 2018, The Turmeric Co. has grown into one of the UK's fastest-growing health brands. Its fresh turmeric shots and cold-pressed turmeric drinks are now stocked by major retailers including Sainsbury's, Tesco and Boots, and are used by professional sports clubs such as Everton FC, Brentford FC and Sale Sharks Rugby Club.

As the business has scaled, maintaining consistency in customer service has been a deliberate focus — investing in team structure and service operations to ensure responsiveness and quality are not compromised by growth.

What this recognition means

This award reflects the work of a team that has consistently delivered against measurable targets while maintaining the values-led approach that defines The Turmeric Co. as a brand. It reinforces the business's position not just as a leading turmeric supplement brand in the UK, but as one that takes the post-purchase customer experience seriously.

We're proud of this recognition — and of the team that earned it!