Thomas Robson-Kanu named as GroceryAid’s first-ever ambassador

Founder and CEO of The Turmeric Co. and Raw Hydrate, Thomas Robson-Kanu, has been appointed as the first-ever ambassador for GroceryAid, the national charity supporting grocery sector workers across the UK.

This significant announcement underscores GroceryAid’s mission to provide emotional, practical, and financial assistance to those in the grocery sector, a mission that has become even more vital amidst economic challenges.

With Robson-Kanu on board, the charity is set to amplify its reach and impact, bringing greater visibility to the support available for thousands of grocery workers across the country.

What is GroceryAid?

GroceryAid has a long-standing legacy of supporting grocery workers from retailers across the UK (such as Sainsbury's, Tesco, and Waitrose, through life’s most challenging moments, offering assistance ranging from financial aid to mental health support. 

The charity’s work is vital, providing a lifeline for those struggling due to redundancy, illness, or financial hardship.

What does this mean?

As GroceryAid’s first ambassador, Thomas will participate in key campaigns and events, using his platform to engage with audiences and spread the word on the life-changing services that GroceryAid offer.

His involvement will help raise awareness of GroceryAid’s services, encouraging more grocery workers to seek the help they need.

Commenting on his new role, Thomas said: “For me, partnering with GroceryAid is about giving back to the community that keeps our shelves stocked and our households running.

"Grocery workers are the backbone of our supply chain, and it’s time we shine a light on the challenges they face.”

How can I access GroceryAid's support?

If you’re a grocery worker in need of support, GroceryAid offers a range of resources including financial assistance, mental health counselling, and crisis support.

Visit their website or reach out directly to access these vital services.

Looking ahead: what’s next?

In his new role, Thomas will work closely with GroceryAid to drive the charity’s mission forward. Expect to see him championing initiatives focused on financial aid, mental health support, and community outreach.

His appointment also reflects a broader commitment to giving back at The Turmeric Co., a brand that has always championed the power of natural remedies to aid recovery and wellness.

Stay tuned for more updates on how Thomas' role as a GroceryAid ambassador will continue to support grocery sector workers across the UK.