The Turmeric Co. is sponsoring the knees of marathon runners

Sore knees. Tight hips. Training through gritted teeth. If any of that sounds familiar, you're not alone!

New research from The Turmeric Co. reveals that nearly 4 in 10 people who exercise are currently dealing with some form of pain or injury — and the knee is joint-top of the list.

With an estimated 3.5 million people in the UK training for a big race right now, too many runners are reaching for painkillers just to keep moving.

We don't think that's good enough. So we're doing something about it....

Introducing: knee sponsorship

We've teamed up with Spencer Matthews to launch our biggest campaign yet - and we're stepping in as the unexpected knee sponsor of the nation ahead of marathon season.

Because your knees work hard. They deserve a sponsor! Our raw turmeric shots contain magnesium and vitamin D - both essential in supporting joint and muscle health.

What is 'knee sponsorship'?

It's simple. Sign up and we'll support your training with The Turmeric Co. raw turmeric shots - each containing fresh whole turmeric root, superfoods, vitamins and minerals. They're crafted to support your recovery and keep you moving.

Here's what you get:

• One month's subscription of The Turmeric Co. raw turmeric shots to support recovery and injury prevention during training
• Expert guidance from nutritionists and dieticians on how to aid recovery and keep injuries at bay
• A further two-month subscription if you wear your knee sponsorship sticker or tattoo at this years' London-based marathon and share a photo on socials — or show us in person on race day!!

Sign-ups are on a first-come, first-served basis, so don't hang around.

Why turmeric?

Turmeric has been used for centuries to support the body's natural recovery. But not all turmeric products are created equal. The Turmeric Co. uses fresh whole turmeric root (not powder), cold-crushed to preserve the natural goodness inside.

The active compound in turmeric is curcumin, a powerful antioxidant that supports joint health and helps your body recover.

The problem is, curcumin is reported as being difficult for the body to absorb.

That's why every one of our shots contains piperine (black pepper extract) in our trade-secret BioMax Uptake Blend®.

Better absorption means more benefit!

The shots behind the sponsorship

Not sure which shot is right for you? Here's a quick guide:

• Raw Turmeric & Ginger — crafted to support everyday joint health and recovery
• Raw Turmeric & Beetroot — formulated to support heart health, endurance and long-distance performance

Every shot prioritises fresh ingredients and premium vitamins, and can be taken on its own or added to your morning smoothie.

Ready to get your knees sponsored?

This is your chance to train smarter, recover better, and take on race day with a little natural support behind you. Sign up HERE before spots run out.

Your knees have carried you this far. Let's look after them.