The Turmeric Co. is proud to announce its first-ever partnership in professional basketball, joining forces with Leicester Riders.
This collaboration marks an important milestone as we expand our work across elite sport, bringing plant-based, functional nutrition into one of the most physically demanding team sports.
Supporting recovery in elite basketball
Basketball places repeated strain on joints, muscles and connective tissue through explosive movement, high-impact landings and congested competition schedules. Effective recovery and day-to-day wellbeing are key considerations for athletes competing at this level.
Through this partnership, Leicester Riders athletes will have access to our functional turmeric shots as part of their wider wellness and recovery routines.
Why raw turmeric matters
Turmeric has long been recognised in traditional food and wellness practices and is widely studied for its suggested anti-inflammatory and antioxidant properties .
Our shots are made using raw turmeric root, blended fresh and delivered through our BioMax Uptake Blend®, designed to support natural absorption.
A partnership built on shared standards
Speaking on the partnership, Thomas 'Hal' Robson-Kanu, Founder and CEO of The Turmeric Co., said: "Basketball is such a dynamic and exciting sport, and I'm delighted to bring our products to the court. As the game continues to grow in the UK, we want to play an active role in supporting players and the wider basketball community with functional nutrition that supports performance and recovery."
As British basketball continues to grow, so does the focus on recovery, resilience and long-term athlete wellbeing. We’re excited to take our first step into the sport alongside Leicester Riders and to support their programme throughout the season and beyond.
The Hal Robson-Kanu Guide To Fitness & Nutrition
Gain exclusive insight into habits that will make every day a healthy and fulfilling one.