From pitch to powerhouse: The Turmeric Co. secures strategic investment from AG Barr

We’re proud to announce that AG Barr, one of the UK’s most established and respected drinks companies, has partnered with The Turmeric Co., acquiring a stake in our family-run business.

This strategic investment marks a landmark moment in our journey, and a powerful endorsement of our mission to pioneer functional health through natural, effective products.

From injury to innovation: The story behind The Turmeric Co.

Founded by professional footballer Thomas 'Hal' Robson-Kanu, The Turmeric Co. began with a single purpose: recovery.

After being told he’d never play again due to a devastating knee injury at 17, Thomas took his health into his own hands. Alongside his father, he developed a potent, natural remedy using raw turmeric in a blend designed to support recovery and aid long-term performance.

What began as a homemade solution has since evolved into a clinically-backed range of functional shots - now trusted by elite athletes, stocked in national retailers, and reviewed by over 15,000 customers who’ve experienced the benefits first-hand.

Why this partnership matters

AG Barr’s investment in The Turmeric Co.’s parent company, Innate-Essence Ltd, marks the beginning of a strategic partnership rooted in shared vision.

As one of the UK’s leading beverage businesses, AG Barr brings with it decades of experience, commercial scale, and a strong track record in building brands. Their growing interest in the functional drinks space made this a natural alignment.

Importantly, The Turmeric Co. will remain founder-led and mission-driven, with Thomas Robson-Kanu continuing as CEO. The partnership allows us to retain full control over our purpose and product while accelerating key areas of growth.

What this means for our future

This investment gives us the platform to scale faster without compromise.

From expanding our in-house manufacturing capacity, to increasing product innovation, and reaching more consumers through retail and online , this partnership unlocks new possibilities while staying rooted in what makes our products unique: freshness, functionality, and results .

Speaking on the news, Thomas exclaimed: “When we launched The Turmeric Co., manufacturers said our product was too fresh and too functional to scale. Now one of the UK’s biggest drinks companies just backed it. This proves that when you stay true to your values, you can build something that changes lives. AG Barr sees that potential, and together, we’re going to make functional health mainstream.”

Functional health, backed by purpose and partnership

This partnership is more than a deal... it’s a signal.

A signal that the industry is changing. That consumers want more than 'trendy' products that miss the mark, they want efficacy. Real, raw, nutrient-rich products are the future of health and wellness.

And now, with AG Barr by our side, we’re ready to deliver that future on a whole new scale.

We’re just getting started!